Smile Art Q and A

What is Smile Art how does it fit in with today's dentistry?
As you know, the trend in dentistry is towards patients getting more and more cosmetic dentistry done. Due to changes in the health care climate, a greater and greater percentage of the dentist's profit now comes from cosmetic dentistry. Of course, cosmetic dentistry must be marketed and sold. The patient must want the work to be done.

Smile Art is a powerful communications and marketing tool than can visually show the benefits of any cosmetic or restorative dentistry you are offering or recommending. Smile Art is an digital enhancement of a patient that helps the doctor to communicate more effectively. Our simple service can help to substantially increase your cosmetic case acceptance and patient communications.

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How does it work?
Simply take a picture of a patient who's a candidate for any cosmetic or restorative dentistry, then send us a full face shot of the patient with instructions as to which cosmetic or restorative procedeure you are recommending. We will digitally image the photo and send you back a 8 1/2 x 11 full color glossy photograph showing the patient a side by side"pre-op" shot and the computer imaged "after" simulation. The patient can visualise the treatment plan, on their own face, before the work is performed.

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How long does it take?
We turn around all our enhancements in 2 days from the time we get the pictures. In some cases, utilizing our digital camera system and the internet, you can send us a shot of your patient and we can computer image it and send it back to your computer in less than an hour!! Amazing.

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What kind of pictures can I send you?
35mm prints, slides, negatives, poloroids, or a digital files (Hi-res jpegs only please!). Send us 2 full face shots (from the top of the head to the bottom of the chin) of your patient with instructions as to which procedeure you are recommending. You can call us toll free at (800) 461-7707 and we will fax you a lab form . Close up shots of the anterior smile are ok as well.

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What kind of "shot" do you need?
Take three full face shots of your patient form the top of the head to the bottom of the chin. Ask your patient to give you a great big smile and to say "easy". If we are imaging the lower arch, we need about a 1/4 inch between the incisal edge. We will take care of the rest from there. Please focus on the teeth.

We can image close up smile shots as well but we prefere full face shots. That way your patient can visualise the changes on his/her own face. We have found that this sells dentistry better than a close up anterior shot, especially ones with cheek retracters. (By the way, this is not one of the most attractive and efficent ways to present cosmetic visuals to your patients).

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What do you send back to me?
Click here to see an example of the layout of the photograph we send back to you.

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What if the dentist can't reproduce your imaging?
Well there are 2 points to note. 1. We will not image anything that is not do-able. 2. The doctor is not supposed to exactly reproduce the imaged shot.

This is only a simulation and is not designed to replace a wax-up or your valuable professional advice. As a matter of fact, on all the prints we send back to you, there is a general disclaimer that says "computer simulation, actual results may very". We would never expect or tell a doctor to tell his patient that "this is what you will look like". That simply is not true. But what they could say is "Mrs. Jones, I think that the centrals we can do should be a little bit longer and a couple of shades lighter, but what do you think?". This is the best way to use Smile Art.

Now, given that I have said all that, I must say that our objective when we computer enhance a patient is to come as close as possible as to the final effect of the post-operative treatment. The imaging must be achievable, beliveable and realistic. Again, like working with your patient or lab, good communications are crucial. We must have good, detailed instructions and the communications must be clear.

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What will Smile Art do for my patients?
They can see the "possibilities" before the work has been done. It creates the "want". It will help to get your patients more informed and involved. It will sell the dentistry. Your patient will love the fact that you can show them the possibilties, before the work has been done. Plastic Surgeons do this all the time. Now you can to.

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How much does it cost?
The price for the computer enhancements are $89 case or you can prepay for a subscription pack of 5 cases for $345.00. The subscription pack does not expire or are you under any time frame to use up the cases. The choice is yours. We guarantee the imagings 100%. If you are not satisfied we will redo at no charge to you.

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What if I want to email you all the pictures?
Great, we love that. but please hi-res jpgs only and by hi-res I don't mean a 25 mb scan of your assistant as a test file.Typically, for us to output to our proofing printers, we need a file with suffienct pixels for us to image and rip, this smallest for email being around 2 megs. Please, zip multiple shots. If your not sure what Im talking about and all this is jaberwocky to you, call us at (800) 461-7707.

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Do you have a library of teeth that you drop in?
Please. We must work with the existing shape of the smile. We create each smile from scratch. There are certain esthetic rules that have to followed. The imaging we do is much more elaborate then just "dropping in a tooth" like some of those other programs do. In many ways, a persons smile is a fingerprint and their teeth are the lines that make up the print. We like to think that just like fingerprints, no 2 smiles are alike. And, like a ceramist, we must work with the existing shape of the teeth and smile. Everything has to fit together as one. All the elements must be in place. We are, after all talking about esthetics. If you are looking for "mock-ups", go see our competition.

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Why is Smile Art better than those dental imaging software systems I've seen advertised?
If you are a doctor and you're not at the chair, you're not making money. Doctors didn't go to dental school to be a computer artist. I believe that most doctors don't want to sit down on a computer and try to learn how to digitally enhance teeth. We have had many dentist's who have purchased imaging systems and then told us, "I don't have the time away from chair side to use my imaging system" or "I can't get the detail that you guys do".

Smile Art lets you take advantage of dental imaging without having to buy any expensive equipment, complicated software or take much time away from chair side. Besides, there are many elements to look at when a persons smile is being enhanced. The height of contour, ideal proportions, placement of highlights, translucency from the gingival to the incisal, are they square, soft, round, flat, feminine, masculine, etc, etc. We probably scrutinize all the elements that are needed to make our enhancements more lifelike than most doctors ever would if they were doing it themselves. As you can see, this is a lot more elaborate than a simple computer mock up or using some dental imaging software.

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Tell me what your dentist's clients use Smile Art for? You mentioned cosmetic/elective dentistry?
Smile Art sells all kinds of dentistry. Most commonly dentists use Smile Art to sell porcelain laminate veneers, crown and bridge, inlays and onlay's, bleaching, and bonded composites to replace old blackened amalgams. Orthodontics and implants can also be imaged. Smile Art sells dentistry that a patient wants, dentistry which in some sense, helps a patient have a nicer smile, have more confidence in their life, feel better about themselves.

It also helps a patient decide on the value of dentistry, so they can make their own decision. They may prefer porcelain laminate veneers, and Smile Art lets them make that decision. They may want an onlay or inlay instead of an amalgam. Smile Art helps them make that decision, too. Patients love Smile Art, and they love the dentist who offers it to them. The important thing is that elective dentistry is the fastest growing part of the dental practice. It's also the most profitable part. And, its the part patients love. Patients hate going to the dentist for a filling or a root canal, but everyone wants to have a better looking smile, wouldn't you?

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Can't I buy Photoshop and learn how to do this myself?
Yeah, sure......Go ahead, then call us when you have had enough torture.

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Do I have to make a monthly commitment to use your service?
No. But if you can send us at least 5 patients a month (I know you have at least 5 patients a month who are canidates for cosmetic dentistry?), we can save you over 20% off of our regular imaging price. Click here for details.

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Do I have to use or buy some "digital terminals or special equipment" to use your service.
No you do not. I know of some of these companies who want to sell you or supply you with some of "their proprietary, off the shelf, customized for you, equipment and software" blah, blah, blah. The fact of the matter is some of it is good and some of it is bad.

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Why should I use your service?
Look, we have been doing cosmetic dental imaging for 5 years. We pioneered the concept of dental imaging and started the idea of imaging through the internet when the gui's were non-exsistant and delphi was using a dos based shell to do hypertext. We image for and have endorsements from some of the top cosmetic dentist's in the world. We image for some of the most prestigious dental labs and dentist's in the country, some right here in the heart of the entertainment capitol of the world, Hollywood. Our customer service is superior, the quality of our product world class, and we offer a 100% guarantee. The bottom Line....

The proof is in the pudding and we invite you to look at some of our competitors work and ours. You be the judge. If you can find someone who can do better cosmetic dental imaging on your patients than us, use them!

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What other products does Smile Art have?
Digital Imaging Kits, Dental Image Management Software, Photo Printers

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